The 5 Biggest Mistakes That Kill User Growth, Burn Cash, and Lead to Sales Chasing the Wrong Leads, Trials That Don’t Convert, and Referrals That Never Come

This is an introductory welcome email that sets expectations by outlining a 5-day educational course focused on avoiding the biggest mistakes SaaS founders make in user growth.

You will begin to understand the 5 critical mistakes that kill user growth and know what to do instead to successfully grow their user base.

This lesson identifies and explains the first critical mistake, why it happens, and provides a systematic approach to shift sales conversations toward outcome-based selling.

You will learn to reframe your sales approach by starting with the prospect's current state, quantifying problems with metrics, and positioning their product as the bridge to desired business outcomes

This lesson exposes the second critical mistake, explains why SaaS teams fall into vanity metrics traps, and provides a framework for measuring buying intent and engagement velocity instead.

You will learn to shift your focus from generating more leads to identifying high-intent prospects by tracking buying signals, implementing momentum scoring, and prioritizing sales outreach based on recent engagement activity rather than raw lead volume.

This lesson identifies the third critical mistake, explains why founders default to demo-heavy sales motions despite buyer preferences for self-service exploration, and provides a framework for matching go-to-market strategy to prospect buying behavior.

You will learn to audit your funnel drop-off points, segment trial vs. demo paths by product complexity and deal size, and implement trial-to-demo progression that lets prospects self-select into sales conversations after experiencing product value firsthand.

This lesson addresses the fourth critical mistake, explains why founders suffer from the "curse of knowledge" and assume users will naturally discover value, and provides a systematic approach to create deliberate paths to value realization.

You will learn to map your successful users' first actions, define success in user terms rather than product terms, and implement progressive value delivery with contextual guidance to ensure users experience meaningful outcomes within their first few minutes of using your product.

This lesson addresses the fifth critical mistake, explains why founders treat customer success as an endpoint rather than the beginning of advocacy opportunities, and provides a structured approach to engineering referral and testimonial generation.

You will learn to create success milestone triggers for advocacy requests, personalize outreach based on specific customer results, and build advocacy activities into your customer success workflows to turn satisfied users into a sustainable source of social proof and organic growth.

Blake brings 15+ years of specialized B2B software content strategy experience, having architected content systems that convert complex technical solutions into customer success stories for technology companies.

His proven expertise in crafting case studies and white papers for software companies gives him unique insight into evidence-based customer acquisition strategies that focus on proof and measurable results rather than vanity metrics.

Blake's systematic approach to content strategy—connecting every piece to revenue outcomes—translates directly into building scalable, story-driven customer acquisition systems that turn SaaS prospects into loyal customers.